The stage is set for an epic battle over the Hispanic vote in the presidential election, but so far, President Obama is crushing the competition.
The president has already invested $1 million in Spanish-language media over the last five weeks. The campaign is airing about half a dozen television and radio spots in three toss-up states where a growing Hispanic population could swing the outcome: Florida, Colorado, and Nevada. The ads star Hispanic community leaders talking about how the president’s health care and education reforms have affected their lives.